Cherie Klassen is a community builder and small business advocate with over 20 years’ experience in communications and strategic business development. In addition, she’s served in various capacities in her community league, business advisory boards, and political campaign teams.

As the executive director of the Old Strathcona Business Association (OSBA), Cherie leads the second largest business improvement area in the city. During her tenure at the OSBA, she has successfully led the association through a global pandemic, advocated for diversity and inclusion, and achieved gender parity on her board.

Cherie is an ally to the LGBTQ+ community, having raised two gender-diverse children, while also regularly advocating for LGBTQ+ rights and inclusion.